The rise of social media and online video platforms has led to a surge in popularity of Indonesian videos, with many local creators producing content that is gaining international recognition. Some of the most popular types of Indonesian videos include:
Anime culture is massive in Indonesia. Virtual YouTubers (VTubers) streaming video games or singing have gained millions of loyal subscribers.
Traditional Dangdut music, remixed with fast-paced electronic beats (Koplo), soundtracks the vast majority of viral short videos.
Indonesian streaming platforms are producing increasingly sophisticated content. Among the most popular original series:
Music is central to Indonesian TikTok. Up-and-coming artists and DJ remixes of traditional Dangdut music frequently background viral dance challenges.
Despite the surge in digital media, traditional television remains a powerful force, particularly the long-running sinetron (soap opera) genre and reality talent shows.
And yet... they go viral.
Global box office receipts surged from below US$75 million in 2020 to US$392 million in 2024, overtaking Taiwan, Hong Kong, and Thailand. Indonesia ranked ninth globally in both cinema admissions (127 million) and film production (241 features) in 2024.